T-Mobile USA Sets the Standard for Wireless Retail Service

By: t-marco September 17th, 2009

T-Mobile USA, Inc. today received the highest ranking among national wireless
carriers in the J.D. Power and Associates 2009 Wireless Retail Sales
Satisfaction StudySM - Volume 2. The award further reflects T-Mobile`s continued
achievements for overall customer experiences, whether in-store, online or on
the phone. The award also echoes its recent success of having received highest
ranking, including two ties, in nine of the last 10 Customer Care Performance
Studies conducted by J.D. Power and Associates.
Puula Lentini, Vice president of retail sales and operations in T-Mobile USA said  :
"This recognition is reflective of the passion and expertise of our frontline
employees who are creating an unmatched sales experience for our customers.
We are proud of this achievement as it further demonstrates our continued focus
to deliver customer delight every time with every customer."
Study shows how customers rate T-Mobile highly in factors measured to determine
overall retail performance.
The four key factors used to measure performance are sales staff, store display,
store facility, and price and promotion. The following results are indicative of
T-Mobile`s commitment to customer satisfaction at all of its retail locations
across the country:
Sales staff. T-Mobile ranks highest among all national wireless carriers and
significantly higher than the industry average in this category. Attributes
measured include courtesy and friendliness of salesperson, promptness in
assisting customers, knowledge of service plans, cell phones and features, time
to complete entire purchase, and concern that customers purchase the best phone
and plan to meet their needs.Also in Price and Promotions.

T-Mobile ranks highest among all national wireless carriers and significantly

higher than the industry average for attractiveness and competitiveness of price

and product incentives, such as rebates and discounts for both service plans and


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