Sprint is the first and one of the most important wireless companies that is against AT&T-T-Mobile acquisition. Sprint does not want the be way behind if the proccess passes FCC and be the third in place, only controlling less than 20% of the wireless industry. That is why Sprint has just used was this ad, mocking T-Mobile’s own recent ads featuring a brunette in a pink dress — mocking AT&T and Verizon as old, white balding men.
The ad, which features a cigar-smoking man in a similar pink dress, used the tagline “It makes sense if you don’t think about it,” and complains the deal will result in less innovation and higher prices. However, the ad — funded in part by Sprint and supported by groups like Public Knowledge and Media Access Project.
AT&T this morning heads before the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights to defend their planned acquisition of T-Mobile.
We will wait to ear you AT&T.