For 13th Consecutive Quarter, Verizon Wireless Leads Wireless Industry

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For 13th Consecutive Quarter, Verizon Wireless Leads Wireless Industry In Customer Loyalty
Media Contact Info
Tom Pica
Thomas.Pica@VerizonWireless.com
908-559-7516

02/04/2008

BASKING RIDGE, NJ — Verizon Wireless customers continue to be the most loyal in the wireless industry, according to data released by the nation’s largest carriers in the past three weeks. For the thirteenth straight quarter, Verizon Wireless reported the lowest customer churn (turnover) rate in the industry for the fourth quarter of 2007.
The churn rate represents the percentage of customers who leave their carrier in a month and is an important measure of customer loyalty. Fourth quarter financial performance announcements and customer results – announced late in January by the four major national wireless carriers – included the following customer churn rates (for postpaid and prepay customers):
Carrier
Verizon Wireless
Carrier X
Carrier Y
Carrier Z
Total Customers (Prepay and Postpaid)
1.2%
1.7%
N/A
2.8%
Postpaid Customers
.94%
1.2%
2.3%
1.8%
Verizon Wireless is committed to delivering outstanding customer satisfaction and providing the best customer experience in wireless. Verizon Wireless offers quality products and services on the nation’s most reliable wireless network, and delivers the industry’s best customer service – online, over the phone and in-person. In addition, the company has invested nearly $44 billion since it was formed – $5.5 billion on average every year – to increase the coverage and capacity of its national network and to add new services.

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