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Old 11-05-2009, 11:04 AM
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Juan M Juan M is offline
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Default Verizon's "There's a Map for That" Commercial

I'm sure you have all seen this ad:

If not, there's the link. ATT has filed a lawsuit against Verizon over this commercial.

AT&T filed the lawsuit Tuesday in federal court in the Northern District of Georgia, claiming that Verizon's "There's a Map for That" TV ads are misleading. AT&T claims the ads lead viewers to believe that areas shown in white on a map of the U.S. have no AT&T wireless coverage at all, but in fact the white regions are just those that are outside of AT&T's fast 3G service area. Verizon said through a spokeswoman Tuesday that the ads are accurate and clearly state in text that the white areas on the map just have no 3G service and are not entirely without coverage.

AT&T is seeking an emergency injunction to stop the ads, arguing that they are causing AT&T to lose "incalculable market share" and customer goodwill. It is also seeking unspecified monetary damages.

However, three experts said that the Verizon ads alone would not have focused as much public attention on AT&T's perceived network weaknesses as the AT&T lawsuit has.

"I think AT&T has a good point about the Verizon ads, but unfortunately by filing the lawsuit, they are showing their shortcomings," said Gene Grabowski, a crisis communications consultant at Levick Strategic Communications in Washington. "The lawsuit brings [AT&T's network coverage] to a higher level of scrutiny."
Here is the article if you want to read it.

What do you think?
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