cwilliams706
05-22-2008, 03:09 PM
By Colin Gibbs (cgibbs@crain.com)
Story posted: May 19, 2008 - 2:03 pm EDT
Boost Mobile is hoping to boost sales with a line of new retail stores.
The Sprint Nextel Corp. division opened outlets in Hialeah, Fla., Huntington, Calif., and Houston, offering customers and would-be customers an opportunity to explore Boost’s offerings “in a hands-on, contemporary environment.” The move follows similar efforts by mobile virtual network operators Helio and Virgin Mobile U.K. to launch high-profile — if costly — brick-and-mortar storefronts to lure users and raise brand awareness (http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20080121/SUB/762895002).
The outlets are “much more than just retail spots aimed at attracting customers; the stores are centers for community connection,” said Michael Lanzon, Boost’s VP of sales and marketing. “Becoming an integral part of these neighborhoods is a priority for Boost, and we are actively engaging local civic officials and giving back to charities in the communities where our stores are located.”
Story posted: May 19, 2008 - 2:03 pm EDT
Boost Mobile is hoping to boost sales with a line of new retail stores.
The Sprint Nextel Corp. division opened outlets in Hialeah, Fla., Huntington, Calif., and Houston, offering customers and would-be customers an opportunity to explore Boost’s offerings “in a hands-on, contemporary environment.” The move follows similar efforts by mobile virtual network operators Helio and Virgin Mobile U.K. to launch high-profile — if costly — brick-and-mortar storefronts to lure users and raise brand awareness (http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20080121/SUB/762895002).
The outlets are “much more than just retail spots aimed at attracting customers; the stores are centers for community connection,” said Michael Lanzon, Boost’s VP of sales and marketing. “Becoming an integral part of these neighborhoods is a priority for Boost, and we are actively engaging local civic officials and giving back to charities in the communities where our stores are located.”